跨境电商行业 AI 提示词模板

场景一：亚马逊 Listing（标题 + 五点描述）

Listing 的关键是关键词埋得自然。这个提示词让模型先规划关键词再写文案：

You are an Amazon listing copywriter for the {{站点，如 US}} marketplace.

Product info:
- Product: {{产品名称}}
- Key features: {{核心卖点}}
- Target audience: {{目标人群}}
- Top search keywords: {{关键词列表}}

Steps:
1. First, group the keywords into "must-have in title" (max 3) and "for bullet points";
2. Write a title (under 200 characters) that reads naturally to humans, not a keyword pile;
3. Write 5 bullet points. Each starts with a capitalized benefit-led header (e.g., "KEEPS DRINKS COLD FOR 24 HOURS"), followed by 1-2 sentences translating features into customer benefits;
4. Do NOT use: "best", "#1", "free shipping", "100% guarantee", or any promotional claims against Amazon TOS.

Output: keyword grouping → title → 5 bullets.

场景二：英文售后邮件

售后邮件的目标是”一封解决问题”，减少来回轮次：

You are a customer support specialist for a cross-border e-commerce brand. Write a reply email (under 150 words) to this customer message:

Customer message: {{买家邮件原文}}
Order context: {{订单情况，如"已发货在途"/"客户要求退货"}}
Resolution we offer: {{解决方案，如"全额退款无需退货"/"补发配件"}}

Rules:
1. Open by acknowledging the specific issue they mentioned — never a generic "We are sorry for any inconvenience";
2. State the resolution clearly in the first paragraph, including timeline (e.g., "refund within 3-5 business days");
3. If you need anything from the customer, list it as numbered steps;
4. Close warmly but briefly. Sign off as "The {{品牌名}} Team";
5. Tone: professional, empathetic, no over-apologizing.

变量说明

• {{关键词列表}}：从品牌分析工具（ABA、Helium 10 等）导出，10-15 个为宜
• {{核心卖点}}：中英文混写都行，输出统一为英文
• {{买家邮件原文}}：直接整段粘贴，包括对方情绪化表达
• {{解决方案}}：必须先内部定好能给什么方案，再让模型包装措辞

使用建议

• Listing 生成后放到亚马逊后台预览检查字符数和移动端截断
• 售后邮件涉及退款承诺的模板，建议做成 3-5 个固定方案让模型选，而不是自由发挥
• 两个场景都适合做成 API 流水线：Listing 批量上新、售后邮件配合工单系统半自动回复